Who’s Driving the Big Data Bus?
During a recent Twitter #cxo chat, interesting discussion came up about “ownership” of big data. Most talked about having goals and objectives lead big data implementations. If this were the case,...
View ArticleWhat “Jobs” Are You Asking Your Point of Sale System to Do?
I just read through the Strategyn September newsletter, and it reminded me of the “jobs to be done” approach to innovation espoused by Strategyn, as well as Clayton Christensen. It got me thinking...
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Do You Pinterest?
Pinterest, the massively successful social site focused on sharing one’s interests through visual mediums, has finally announced the availability of business accounts. While similar to personal...
View ArticleSTADIS© Data from The 2012 MiLB Championship Game
IMS is pleased to share selective food, beverage, and retail merchandise data from the 2012 MiLB AAA Championship Game hosted by the Durham Bulls. All data was generated by The STADIS© Data Integration...
View ArticleIMS Knowledge Briefs
IMS is pleased to share a number of “Knowledge Briefs” with our customers and potential customers. These Briefs offer concise descriptions, examples and definitions for a number of topics and areas...
View ArticleThe Cashless Customer Expereince
Disney is launching an RFID based customer wristband identifier called MyMagic+. The application of this technology allows customers to easily access the park, pay for items, receive reminders, and if...
View ArticleCollege Football Soon More Popular Than MLB?
A recent article in Advertising Age reports that many expect College football to soon exceed MLB in fan popularity, driven by the it’s-about-time college football playoff system starting with the 2014...
View ArticleWhen Will Big Brand In-Store Promos Move In-Venue?
Just read the following Ad Age article about the big in-store promo/partnership between Pepsi and A-B InBev (Bud). It got me wondering when we’d start seeing these types of promos in-venue. Big Brands...
View ArticleIMS Point Of View (POV) Briefs
IMS is pleased to share our point of view on a number of topics we feel are of value to our customers and prospective customers. IMS will use these Briefs to dig into a number of topics, sharing our...
View ArticleCustomer-Centric Data Mandates Customer Enagagement and ID
Another great week during IBMbigdata’s #cxo chat. This week’s topic brought up discussion around utilizing the customer’s digital footprint to enhance the customer’s experience. Much discussion...
View ArticleWhat Sports Can Learn From J.C. Penney
What can sports learn from one of the largest retailers in the country? We believe the current J.C. Penney challenges can be quite instructive. Let’s start with initiating a major change in...
View ArticleEnterprise Wide Integration – IBM Featured Post
Take a moment and view the excellent blog post by our very own Steve Massi featured on the IBM Big Data Hub. Steve takes an in-depth look at Enterprise Wide Integration and why it’s an essential...
View ArticleDynamic Pricing – Yes or No?
See out thoughts on the Rafi Mohammed’s HBR blogpost on MLB Dynamic Pricing. Scroll down to see our comments. Agree or disagree? Let us know your thoughts!
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The Building Blocks of Customer Intimacy
As customers/fans gain more control and power through personal technologies, they will demand that they, not your product, become your focus. The days of depending on your product, or for sports,...
View ArticleNFL and the Stadium Experience
Just a quick thought on today’s comments by NFL commissioner Roger Goodell as reported by Gregg Rosenthal on NFL.com . Rosenthal highlights Goodell’s comments as follows: The focus at the NFL Spring...
View ArticleService Is NOT The Customer Experience
After just returning from the #ALSD2013 annual conference, I wanted to provide our point-of-view on one of the trends discussed, that being how Service is the Customer Experience. While we may be...
View ArticleWhat Sports Can Learn From Sears and Eddie Lampert
After reading the extensive Bloomberg Business Week article on Sears failing strategy, At Sears, Eddie Lampert’s Warring Divisions Model Adds to the Troubles , even though it focuses on heavy data use,...
View ArticleAirlines, Sports And Dynamic Pricing
As Dynamic Pricing becomes a staple ticket pricing strategy in the sports industry, a primary justification is built on the success in the airline industry. While both have one thing in common,...
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EMV. Chip and Pin. What You Need To Know.
EMV. Are You Ready? What is EMV? The term EMV describes the interoperability between a new type of payment card technology and the payment terminals needed to process its use. This new type of...
View ArticleIMS Knowledge Briefs
IMS is pleased to share a number of “Knowledge Briefs” with our customers and potential customers. These Briefs offer concise descriptions, examples and definitions for a number of topics and areas...
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